Social media marketing refers to the general use of social media networks and sites to promote a service or a product. Though the terms digital and e-commerce marketing are often dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. Social media has allowed many business professionals to interact with their peers on a more personalized level, and as […]

Social media marketing is simply the application of social media networks and sites to advertise a product or service via social communication channels. Although the terms digital media and e-marketing are more common in academic circles, social media marketing has become increasingly popular for both academics and practitioners. There are many different aspects of social media marketing and most people use these channels as well […]

Social media marketing is essentially the online use of various social media networks and sites to promote a business or service. Although the terms internet marketing and e-marketing are very synonymous in academic circles, social media marketing is fast becoming more popular among researchers and practitioners alike. There are many benefits and advantages to marketing through social media. It is possible to reach a greater […]