18 February 2021

What is Syndication?

Syndication on the web is definitely not a new phenomenon. In the old days, magazines and papers with very large circulation and widespread readership regularly published syndicated material provided by freelance writers and smaller publications. Both benefited. The small local publication got to reach an even wider audience and perhaps achieve a higher measure of popularity; the larger publication got more original content without spending […]

14 February 2021

Why You Need to Do Google Optimization

Google is the number one search engine and you can be an expert in this arena. The way to rise to the top involves several processes, but the basics are constant throughout. You need to do keyword research, create a title and lead, write compelling content and lastly optimize your web page. However, all of these are very important because you have to gain visibility […]

14 February 2021

Some Things to Remember About Google Optimization

When you think of a website or a company, Google is the first thing that comes to your mind and it plays a major role in ensuring your ranking on the top results page of the search engine. For getting a high ranking, you need to focus on many things and one of the most important is using right keywords for your site. Keyword is […]

13 February 2021

How Social Media Marketing Can Benefit Your Business

Social media marketing refers to the general use of social media networks and sites to promote a service or a product. Though the terms digital and e-commerce marketing are often dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. Social media has allowed many business professionals to interact with their peers on a more personalized level, and as […]

13 February 2021

Understanding How To Measure Your Social Media Marketing Effectiveness

Social media marketing is simply the application of social media networks and sites to advertise a product or service via social communication channels. Although the terms digital media and e-marketing are more common in academic circles, social media marketing has become increasingly popular for both academics and practitioners. There are many different aspects of social media marketing and most people use these channels as well […]

13 February 2021

Social Media Marketing – An Effective Strategy For Business Growth

Social media marketing is essentially the online use of various social media networks and sites to promote a business or service. Although the terms internet marketing and e-marketing are very synonymous in academic circles, social media marketing is fast becoming more popular among researchers and practitioners alike. There are many benefits and advantages to marketing through social media. It is possible to reach a greater […]

13 February 2021

What is Google Search Ranking Optimization Strategy?

A Google Ranking is a relationship between two things, usually items like “rated higher than” and “rated lower than”, the first being, “usually more popular than”, “more valuable than” and “more searched for” than the second. A Google Ranking is based on many different factors, but mainly it relies on the quality of the website’s content. This is how Google helps determine an individual’s or […]

13 February 2021

How To Use AdWords To Boost Your Online Business

Google AdWords is an internet marketing platform developed by Google, in which advertisers bid for keywords to be displayed as short advertisements, product offers, service offers, or video ads on Google Search. It can put ads both in the sponsored results of major search engines such as Google Search and also on other non-search sites, apps, and videos. The cost per click (CPC) is calculated […]

13 February 2021

Top Strategies For an Internet Marketing Strategy

Internet marketing is an interactive form of promotion in which businesses interact with prospects, customers and existing customers on a virtual platform. Digital marketing is a term which encompasses many elements of online marketing, including search engine optimization, e-mail marketing, social media marketing, and multimedia marketing. Digital marketing is the part of a promotion that uses internet and web based digital technology like desktop computers, […]

13 February 2021

Search Engine Marketing – Organic Vs Paid Search

Search engine marketing, also called SEM, refers to a wide range of web marketing activities. It includes search engine optimization and pay per click management. SEM generally refers to the organic search results listing on Google search engine result pages, and is one of the most effective search marketing methods for improving website traffic. It is one of the most important factors that determines the […]