Author: Greg Hall

13 February 2021

Search Engine Marketing – Organic Vs Paid Search

Search engine marketing, also called SEM, refers to a wide range of web marketing activities. It includes search engine optimization and pay per click management. SEM generally refers to the organic search results listing on Google search engine result pages, and is one of the most effective search marketing methods for improving website traffic. It is one of the most important factors that determines the […]

13 February 2021

Search Engine Optimization – How to Optimize Your Website to Rank Higher

Search engine optimization, otherwise known as SEO, is the process of enhancing the volume and quality of site traffic for a site or a specific web page by search engines. SEO aims at organic search traffic i.e. visitors that are directed towards a particular web page by a search engine without paying for any advertising space. Organic search traffic is usually referred to as “no-cost […]