Author: Beth Graham

14 February 2021

Some Things to Remember About Google Optimization

When you think of a website or a company, Google is the first thing that comes to your mind and it plays a major role in ensuring your ranking on the top results page of the search engine. For getting a high ranking, you need to focus on many things and one of the most important is using right keywords for your site. Keyword is […]

13 February 2021

How Social Media Marketing Can Benefit Your Business

Social media marketing refers to the general use of social media networks and sites to promote a service or a product. Though the terms digital and e-commerce marketing are often dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. Social media has allowed many business professionals to interact with their peers on a more personalized level, and as […]

13 February 2021

How To Use AdWords To Boost Your Online Business

Google AdWords is an internet marketing platform developed by Google, in which advertisers bid for keywords to be displayed as short advertisements, product offers, service offers, or video ads on Google Search. It can put ads both in the sponsored results of major search engines such as Google Search and also on other non-search sites, apps, and videos. The cost per click (CPC) is calculated […]