Author: Vanessa Wright

18 February 2021

What is Syndication?

Syndication on the web is definitely not a new phenomenon. In the old days, magazines and papers with very large circulation and widespread readership regularly published syndicated material provided by freelance writers and smaller publications. Both benefited. The small local publication got to reach an even wider audience and perhaps achieve a higher measure of popularity; the larger publication got more original content without spending […]

13 February 2021

Social Media Marketing – An Effective Strategy For Business Growth

Social media marketing is essentially the online use of various social media networks and sites to promote a business or service. Although the terms internet marketing and e-marketing are very synonymous in academic circles, social media marketing is fast becoming more popular among researchers and practitioners alike. There are many benefits and advantages to marketing through social media. It is possible to reach a greater […]