Category: google marketing

13 February 2021

Search Engine Marketing – Organic Vs Paid Search

Search engine marketing, also called SEM, refers to a wide range of web marketing activities. It includes search engine optimization and pay per click management. SEM generally refers to the organic search results listing on Google search engine result pages, and is one of the most effective search marketing methods for improving website traffic. It is one of the most important factors that determines the […]