Category: marketing

13 February 2021

Search Engine Optimization – How to Optimize Your Website to Rank Higher

Search engine optimization, otherwise known as SEO, is the process of enhancing the volume and quality of site traffic for a site or a specific web page by search engines. SEO aims at organic search traffic i.e. visitors that are directed towards a particular web page by a search engine without paying for any advertising space. Organic search traffic is usually referred to as “no-cost […]