13 February 2021

Search Engine Optimization – How to Optimize Your Website to Rank Higher

By Greg Hall

Search engine optimization, otherwise known as SEO, is the process of enhancing the volume and quality of site traffic for a site or a specific web page by search engines. SEO aims at organic search traffic i.e. visitors that are directed towards a particular web page by a search engine without paying for any advertising space. Organic search traffic is usually referred to as “no-cost traffic”. Organic search traffic differs from PPC (Pay-Per-Click) traffic as it does not depend on the payment of any search engine for placement.

Search engine marketing or SEM involves several activities aimed at improving organic search traffic. The most common methods used for this purpose include pay per click (PPC) campaigns and search engine optimization. SEO helps to increase the rankings of sites on major search engines like Google, Yahoo, Ask Jeeves and Bing. A high ranking will help to attract more visitors, resulting in more overall traffic. Various techniques are used to help search engines recognize the websites that have higher relevancy for the keywords used.

SEO requires systematic application of strategies to generate traffic and improve page rankings. In order to optimize traffic, you should be aware of your competitors’ strategies. They can adopt many similar tactics to beat you. To ensure that you rank higher for your chosen key terms and target audience, be sure that your content is unique, informative and well-organized. By working with qualified and professional SEO consultants, you can improve your visibility and get more traffic and more business.