13 February 2021

What is Google Search Ranking Optimization Strategy?

By Joshua Mitchell

A Google Ranking is a relationship between two things, usually items like “rated higher than” and “rated lower than”, the first being, “usually more popular than”, “more valuable than” and “more searched for” than the second. A Google Ranking is based on many different factors, but mainly it relies on the quality of the website’s content. This is how Google helps determine an individual’s or business’ or organizations’ popularity and relevance to their target market. Google ranks a site according to a number of different factors, one of which is its level of overall “freshness”.

Google has stated that they only list websites that have been around for at least one year. This shows that the majority of the sites that are listed with a high ranking are truly what they claim to be; useful and interesting information is what drives the user experience so users want to visit the websites that have it. The other factor that Google uses to rank a website is called “keywords”. Keywords are basically a series of words used to describe the subject matter of a website, this is what determines whether a website will have many visitors who are interested in what it has to offer.

This leads into the information that SEO can provide to you, using SEO in your Google Ranking optimization strategy will give your site the best chance of being found by people who are looking for what you are offering. SEO can help you in many ways, it can optimize your page to make it as user friendly as possible, it can also optimize your webpages to not have too much text and to utilize the most efficient keywords that describe the subject matter. It can also provide you with fresh data that Google cannot show you on their own, this data is referred to as “structured data” and helps Google with both their rankings as well as their search results. This type of SEO is very effective in increasing traffic and improving the rankings that you see in the search results, it is important to choose the best company to perform your optimization strategy. A good company will provide you with all of the tools that you need to do the job right, the only thing you need to make sure of is that they are fully able to execute your idea.