14 February 2021

Why You Need to Do Google Optimization

By Joshua Mitchell

Google is the number one search engine and you can be an expert in this arena. The way to rise to the top involves several processes, but the basics are constant throughout. You need to do keyword research, create a title and lead, write compelling content and lastly optimize your web page. However, all of these are very important because you have to gain visibility and for this, you cannot afford to overlook these areas. Some people feel that the link building process is also a part of this is true to some extent, but to have a high page rank in Google requires one way links from the right websites. For instance, it’s not as easy to obtain backlinks from forums and blogs as it is from directory listings.

However, the content that you put on your page is more important. A lot of people think that a great looking site with a great description will get them more traffic. It does work that way, but there’s more to optimization than that. You can easily make a mistake if you don’t read your web pages. Make sure that you understand what a search engine is looking for and what keywords are good for ranking high. One of the best ways to do this is to hire an SEO consultant who will analyze your site and tell you exactly what you need to do.

You need to follow these steps religiously and you should not deviate from them because they are very important. However, sometimes you will encounter a snag, but you shouldn’t jump ship. Google wants to give you the best service and so it might take some time before things start to change. However, you should also be patient because results won’t come overnight. SEO is a long term game and there’s nothing wrong with that. There are many people who still don’t know what SEO is or how they can benefit from it, so you shouldn’t worry.